Let’s define what it means to front-load the hard work early on in your business. Front loading is simply researching and planning your business from the beginning so you can ensure that you have a profitable business.
You need a business that is thoughtfully planned out, so you need to know where to expand your financial resources and your energy.
A business that is properly planned out will be kilometers or miles ahead of its competitors.
When we decide to want to create a virtual assistant business, most of us:
- Come up with the idea to become a VA
- Write out a list of services
- Determine the prices of services
- Build social media profiles
- Create a website
- Start promotion.
The right way to start your virtual assistant business is these 3 key steps:
- do the service planning,
- the target market research and then
- the business front loading planning.
Let we see what you’ve learned so far and need to work on:
- Constricting down your core services
- Interview/research your target audience
The next step is to create a business plan.
Your target market research will take you weeks. If it takes you a short amount of time, you’re not dedicating enough time to this critical phase of your business building.
You need lots of information from online research to interviews and a notebook full of information so you can analyze the data. The information and data that will come out of your target market research will be a powerful resource for you.
You will be able to see with ease that you need to create services (and later packages) based on your core services to help them with those problems.
Once you’ve done all that front-loading, you’re ready to compile it into your business game plan.
Here’s what is also important to write you down:
Who is your target market?
What are your core services?
Where is your target audience hanging out online/offline?
What marketing strategies will you employ to get in front of your target audience?
How much will you charge for your services?
Will you offer packages, retainer plans, or pay-by-the-hour services?
What are your standard business operation policies?
What you will do, what you will not do, and the costs?
How do you bill for work completed?
How you track your time?
Bonus information for you are:
- that the most successful places to network and market are on Facebook and LinkedIn
- if you outsource part of the work to someone else, like another virtual assistant – describe how that works.
Write down your plan for all of the above and add more.
Write everything down in your business plan and this way if you get distracted, you’ll always know what you need to come back to because you’ve done the research, you’ve laid out the plan and you’re able to easily come back to it.
Trust your instincts and your hard work.
You put in a lot of hours of research to get this information so trust the system and trust yourself.
More importantly, don’t over-complicate things. We sometimes tend to make things harder than they need to be.
This business game plan is just a plan between you and no one else. This isn’t a document for clients and the content will and should change over time and that’s perfectly okay.
You need to update your on-going plan because nothing is set in stone. Everything needs modulation as you move forward.